SSENSE
As Brand Communications Manager at SSENSE, I helped usher in a new chapter for the platform—one that redefined its role from luxury retailer to cultural curator. By shaping integrated campaigns that aligned commerce with culture, we elevated SSENSE’s voice in the fashion and creative industries.
Creating A Cultural Moment with Pharrell & Humanrace
Idea
To reinforce SSENSE’s position at the intersection of fashion, art, and influence, we launched exclusive collaborations with cultural icons Pharrell Williams and Tom Sachs. These drops were designed not just as commercial moments, but as cultural statements—amplifying the brand’s credibility and global reach.
Approach
I shaped and informed a fully integrated marketing communications plan spanning digital, social, PR, and editorial. Every touchpoint was strategically orchestrated to ensure cohesion, elevate brand storytelling, and build momentum across channels. By spotlighting creative partnership as cultural capital, we positioned SSENSE as more than a shopping destination—an engine for modern influence.
Impact
Each drop drove measurable sales growth and media value, with coverage spanning global outlets and SSENSE earning its first feature on Vogue.com. The campaigns deepened brand affinity, expanded cultural reach, and reinforced SSENSE’s evolving identity as a leader in shaping the intersection of luxury and creativity.
